IVAYLODOES IT ALL

I makedigitalproductssing.

I’m Ivaylo, a product-minded full-stack developer who designs the experience, builds the system, and stays until the real thing works.

See HLP Labs Browse the reel
  • Product judgment
  • Full-stack depth
  • Shipped craft
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Roll the reel

A few thingsI've built.

Open a project to see how it works and read about the choices I made while building it.

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HLP Labs

A Bulgarian shop for research peptides, with a reference library for customers and an admin panel for the catalog, articles and orders.

  • Product design
  • Full-stack development
  • Admin tools
About HLP Labs
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Keep Up

A daily programming quiz and learning paths on your phone. The app still works without a connection. A pixel-art duck reacts when you answer.

  • App design
  • Web app development
  • Offline support
About Keep Up
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Sellphy

A shop platform. Public pages are static HTML. Each shop dresses the same product page. Every main dashboard screen has a tour.

  • Platform design
  • Full-stack development
  • E-commerce
About Sellphy
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Finance Me

A family expense tracker, with shared savings goals and Apple Pay imports through an iOS Shortcut.

  • App design
  • Web app development
  • Wallet imports
About Finance Me

How I work.

01
A happy browser-window character uses a magnifying glass to inspect the crowded middle step in a simple digital user journey
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A happy browser-window character uses a stylus to arrange a clean digital product interface on a tablet
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A happy browser-window character tests the same interface on a phone and a larger display
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A happy browser-window character adds a new card to a healthy live product dashboard

  1. Find the real problem

    I clarify who it is for, what they need to do, and what is getting in their way.

  2. Design and build

    I shape the experience and the system together, turning early ideas into working software.

  3. Test, fix, repeat

    I test the full journey, fix what breaks or feels unclear, and keep iterating until it holds up.

  4. Maintain and improve

    After launch, I keep it reliable, solve the issues that surface, and improve it as needs change.

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A little bitabout me.

I like being involved from the idea all the way through launch. I start with the customer problem. Building is the easy part. Fitting it to how people actually work is where I shine.

  • 10+projects
  • 4+YOE
  • AIenabled

Want towork together?

If you have a project in mind or a role that could be a good fit, tell me a bit about it. I'd be happy to talk.

ivailoatanassov@gmail.com
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